AI-First technology partner that does not just advise. We implement.

Bespoke AI built on your infrastructure, the training that makes people use it, and the communications that explain it across the business. For digital and innovation teams inside large enterprises.

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New winExcellence in Professional Education ProgrammesCommuniqué Awards 2026Best Healthcare CompanyGrowing Business Awards 2024Excellence in InnovationPMEA Awards 2023Best Use of Data VisualisationCommuniqué Awards 2025Innovation in Scientific CommunicationsCommuniqué Awards 2021Agency of the YearBIMA Awards 2024Health and WellbeingBIMA Awards 2024

The challenge

The impossible brief.

Digital and innovation teams inside enterprise businesses are carrying a lot. You have the mandate to lead on AI. You are expected to implement new technology, prove its value, bring thousands of colleagues along, and explain what you are doing to stakeholders who did not grow up in this space.

All at the same time. All at the speed the technology is moving.

What we do

Three disciplines. One team. No handoffs.

Implement

Bespoke AI products | built on your infrastructure. | Agents, apps and automation pipelines, | prototype to deployment.

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Educate

AI adoption training | that evolves with the technology. | Bespoke to your tools, | your teams and your culture.

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Communicate

AI communications for digital leaders. | Explain what you are building, | why it matters, | and what it means for people.

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Our clients

Trusted by teams inside some of the world's largest organisations.

Latest

News and insight from the studio.

All updates

Introduction to The Impossible BriefJul 2026

What's The Impossible Brief?

How do you lead the AI transformation when it moves faster than anyone can implement it?

Watch film Video insightJul 2026

Annabel Gillard - AI Ethics & the Financial Services opportunity

The financial services industry is in the best position to lead on AI Governance.

Watch film Industry newsMay 2024

The way we learn needs to change

Our CEO, Ben Taylor, was featured in the latest edition of PCR magazine and he spoke about how education tools are evolving.

Read article Industry newsJun 2024

NHS Trust hails Cassette solution that has saved it time and money

"The hospital says that the VR training has saved it time and money because nurses can learn more flexibly, in shorter periods of time, without having to take days off work for training."

Read article Industry newsMar 2025

Cassette listed by Health Journal as one of the top 30 health tech innovators to watch in 2025 & 2026

Cassette is described as a company that leverages advanced technologies—including AI, web, mobile, and XR—to simplify complex healthcare and life sciences topics, enhancing communication and training for healthcare professionals, employees, and patients.