AI-First technology partner that does not just advise. We implement.
Bespoke AI built on your infrastructure, the training that makes people use it, and the communications that explain it across the business. For digital and innovation teams inside large enterprises.
The impossible brief.
Digital and innovation teams inside enterprise businesses are carrying a lot. You have the mandate to lead on AI. You are expected to implement new technology, prove its value, bring thousands of colleagues along, and explain what you are doing to stakeholders who did not grow up in this space.
All at the same time. All at the speed the technology is moving.
What we do
Three disciplines. One team. No handoffs.
Implement
Bespoke AI products | built on your infrastructure. | Agents, apps and automation pipelines, | prototype to deployment.
Explore 02Educate
AI adoption training | that evolves with the technology. | Bespoke to your tools, | your teams and your culture.
Explore 03Communicate
AI communications for digital leaders. | Explain what you are building, | why it matters, | and what it means for people.
ExploreIn practice
Real products, shipped inside enterprise infrastructure.
Our clients
Trusted by teams inside some of the world's largest organisations.
Latest
News and insight from the studio.
AI and the creative freedom to build your agency
Casey Bird on building a studio around family life with AI, starting with something silly, and her advice to leaders of creative teams
Watch film Insight essay
Debunking the myth of the “rogue AI”
The AI is not displaying human behaviours. It is a mathematical formula designed to resolve whatever goal is put in front of it.
Read essay Insight essayAug 2025
The 5Cs: a guide for modern leaders
Annabel Gillard, AI Ethicist, shares her 5Cs framework: a practical guide for enterprise leaders implementing AI with intention.
Read essay Industry newsMar 2025
Health Journal Names Cassette Top Tech Innovator
Health Journal names Cassette a top health tech innovator, using AI, web, mobile and XR to simplify complex healthcare topics for HCPs.
Read article Industry newsMay 2024
The way we learn needs to change
Our CEO, Ben Taylor, was featured in the latest edition of PCR magazine and he spoke about how education tools are evolving.
Read article Episode 01Jul 2026
AI Ethics and the Financial Services Opportunity
The financial services industry is in the best position to lead on AI governance, not just comply with it, argues Annabel Gillard.
Watch film Introduction to The Impossible BriefJul 2026
What's The Impossible Brief?
How do you lead the AI transformation when it moves faster than anyone can implement it? An introduction to The Impossible Brief.
Watch film Insight essay21 May 2026
The Authority Transfer
What enterprise AI and the Haight-Ashbury counterculture have in common: a lesson in authority, trust, and who gets to decide.
Read essay Insight essay13 May 2026
The Price We Pay
What AI companies are really getting while the cheap subscriptions last, and what it will end up costing enterprise buyers later.
Read essay Insight essayApr 2026
Borrowed Thinking
The research on cognitive debt asks a hard question: what happens to the judgement of those who let AI think for them at work.
Read essayGet in touch
Simpler. Smarter.
Start with a two-week prototype. Tell us a real problem worth solving, and we will build something you can demo to leadership.