# Cassette

> Cassette is an enterprise AI implementation partner for digital and innovation teams: bespoke AI products built on a client's own infrastructure, AI adoption training, and AI communications, delivered by creative technologists rather than traditional consultants.

## Core pages

- [Home](https://www.cassettegroup.com): Cassette is an enterprise AI implementation partner for digital and innovation teams. We build bespoke AI products on your infrastructure, run AI adoption training, and handle AI communications. Start with a two-week prototype.
- [About](https://www.cassettegroup.com/about): Cassette is an enterprise AI partner built on creative technologists, not traditional consultants. Strategy, build and AI adoption under one roof. No handoffs.
- [Services](https://www.cassettegroup.com/services): Cassette delivers AI implementation, AI adoption training and AI communications under one roof. Bespoke AI products on your infrastructure. Start with a two-week prototype.
- [Studio](https://www.cassettegroup.com/studio): Cassette's creative studio produces generative AI video, immersive sites and apps, VR and AR, 3D animation and congress experiences. Content built to stick, designed with our Engagement Model.
- [Products (the Eazly suite)](https://www.cassettegroup.com/products): Eazly is Cassette's product suite: Storycanvas, Vidori, Portlz, Reviewly and Mixtape. Plan, create, review and distribute communication and learning content, with an AI knowledge layer underneath.
- [Work](https://www.cassettegroup.com/work): Case studies of enterprise AI products, VR/AR training and immersive experiences Cassette has built for clients.
- [Insights (The Impossible Brief)](https://www.cassettegroup.com/insights): Essays and a podcast on enterprise AI implementation and adoption, published by Cassette.
- [News](https://www.cassettegroup.com/news): Cassette company news and industry coverage.
- [Contact](https://www.cassettegroup.com/contact): Get in touch with Cassette.

## Case studies

- [Medical Content Agent](https://www.cassettegroup.com/work/medical-content): MLR-ready medical content writing system.
- [AI Sales Prep Copilot](https://www.cassettegroup.com/work/sales-copilot): A data-driven, pre-meeting briefing the rep opens before every HCP visit.
- [GenAI Content Pipeline](https://www.cassettegroup.com/work/content-pipeline): Training content written, produced, localised and delivered fast.
- [AI Brand Strategy Navigator](https://www.cassettegroup.com/work/brand-navigator): Question a brand plan directly, from the lens of your role.
- [AI Training Platform](https://www.cassettegroup.com/work/ai-training): An explorable 3D world where employees learn AI by using it.
- [Respiratory VR Training](https://www.cassettegroup.com/work/respiratory-vr): Multiplayer VR for rehearsing high-stakes respiratory emergencies.
- [Dialysis Training, Web and VR](https://www.cassettegroup.com/work/dialysis-vr): The same guided PRISMAX 2 procedure, in the browser and in VR.
- [CAR-T Therapy Management](https://www.cassettegroup.com/work/cart-therapy): Bedside VR for recognising cytokine release syndrome early.
- [Internal Communications Platform](https://www.cassettegroup.com/work/internal-comms): An explorable 3D world that replaces the intranet page.
- [Virtual Lab Tour](https://www.cassettegroup.com/work/virtual-lab-tour): An always-on virtual lung oncology diagnostics lab for HCP best practice.
- [Immersive Haemophilia Education](https://www.cassettegroup.com/work/haemophilia-education): An interactive CGI tool for exploring the effects of joint bleeds.
- [AI Powered Sales Rep Training](https://www.cassettegroup.com/work/sales-rep-training): Practice Sales Conversations with Virtual Specialists.

## Insights

- [The 5Cs: a guide for modern leaders](https://www.cassettegroup.com/insights/annabel-gillard-5cs-ai-leadership): Annabel Gillard, AI Ethicist, shares a practical guide for enterprise leaders implementing AI with intention
- [What's The Impossible Brief?](https://www.cassettegroup.com/insights/what_is_the_impossibe_brief): How do you lead the AI transformation when it moves faster than anyone can implement it?
- [Annabel Gillard - AI Ethics & the Financial Services opportunity](https://www.cassettegroup.com/insights/ai_ethics_and_the_financial_services_opportunity): The financial services industry is in the best position to lead on AI Governance.
- [The Authority Transfer](https://www.cassettegroup.com/insights/the-authority-transfer): What enterprise AI and Haight-Ashbury have in common.
- [The Price We Pay](https://www.cassettegroup.com/insights/the-price-we-pay): What AI companies are getting whilst the cheap subscriptions last.
- [Mission, Inc.](https://www.cassettegroup.com/insights/mission-inc): Can a trial turn corporate rhetoric into a legally binding reality?
- [Borrowed Thinking](https://www.cassettegroup.com/insights/borrowed-thinking): The research on cognitive debt asks what happens to the judgement of those who remain.
- [The Show Must Go On](https://www.cassettegroup.com/insights/the-show-must-go-on): Why AI resistance is a signal, not sabotage, and what it asks of leaders.
- [When the perfect plan meets organisational reality: 95% of AI initiatives deliver zero ROI](https://www.cassettegroup.com/insights/when-the-perfect-plan-meets-organisational-reality-95-of-ai-initiatives-deliver-zero-roi): Outcome guarantees are replacing AI promises. But they can't fix what organisations aren't ready to support.
- [The 88% Problem](https://www.cassettegroup.com/insights/the-88-percent-problem): For every 33 AI pilots launched, only four reach production. Here is how to beat the odds.
- [You bought the future, and forgot who lives in it.](https://www.cassettegroup.com/insights/you-bought-the-future-and-forgot-who-lives-in-it): The case for treating change management as a product feature, not a project phase.
- [AI is Learning to See, And It Changes Everything](https://www.cassettegroup.com/insights/ai-is-learning-to-see-and-it-changes-everything): Vision AI is emerging as the next enterprise capability. Here's what you need to know.
- [Creative Technologists Aren't Optional. They're Infrastructure.](https://www.cassettegroup.com/insights/creative-technologists-aren-t-optional-they-re-infrastructure): The Bridge between Technology and Organisation
- [Now Is the Time of the Creative Technologist](https://www.cassettegroup.com/insights/time-of-the-creative-technologist): As AI reshapes the way businesses operate, one thing is becoming clear: technology alone isn’t enough.
- [The Future of Learning: Where Technology Meets Humanity](https://www.cassettegroup.com/insights/the-future-of-learning-where-technology-meets-humanity): Something is shifting in the way we learn at work—not through flashy tools or faster content, but through a deeper, more human rethinking of what learning truly means.
- [Design for Every Mind](https://www.cassettegroup.com/insights/design-for-every-mind): Part 4 of “The Future of Learning: Smarter, Fairer, More Human” Imagine walking into a training session and feeling like it was built for your brain—not just your job title.
- [Can AI Generate Video Content Worth Using? We Put It to the Test with a Kids' TV Show](https://www.cassettegroup.com/insights/can-ai-generate-video-content-worth-using-we-put-it-to-the-test-with-a-kids-tv-show): As generative AI tools evolve, businesses are asking the same question: Can AI really create video content that’s good enough to use?
- [Part 3 Immersive Tech: Transforming Forgettable Training](https://www.cassettegroup.com/insights/part-3-immersive-tech-transforming-forgettable-training): This article explores how immersive learning transforms training by putting learners inside realistic, emotionally charged scenarios where they act, fail, and learn.
- [Part 2 AI Conversations That Teach Back](https://www.cassettegroup.com/insights/part-2-ai-conversations-that-teach-back): What if your best teacher wasn’t a person, but a voice—an AI that listens, challenges, and helps you practise in real time?
- [The Future of Learning; Smarter, Fairer, More Human. Part 1 Learning Should Feel Like Living](https://www.cassettegroup.com/insights/the-future-of-learning-smarter-fairer-more-human-part-1-learning-should-feel-like-living): Most corporate training fails because it ignores how people actually learn—through emotion, context, and action, not passive content.

## News

- [Respiratory VR wins at the Communiqué Awards](https://www.cassettegroup.com/news/respiratory-vr-communique-award): Our Respiratory VR project with Pfizer won Excellence in Professional Education Programmes at the Communiqué Awards. A result that belongs to a brave client.
- [We're hiring - AI Developer](https://www.cassettegroup.com/news/we-re-hiring-ai-developer): We're looking for an AI Developer to join our team. The title says developer but this role is really about momentum — building things quickly, experimenting boldly, and turning ideas into working prototypes before the coffee goes cold.
- [Anthropy 2026](https://www.cassettegroup.com/news/anthropy-2026): Our fourth Anthropy as a founding sponsor. There are no AI experts yet, only people learning faster than others, and nobody learns fast alone.
- [Cassette appoints Emma Sergeant as Non-Executive Director to accelerate strategic growth](https://www.cassettegroup.com/news/emma-sergeant-non-executive-director): Healthcare marketing veteran joins AI consultancy to guide enterprise expansion and adoption strategies
- [Opportunities the NHS 10-Year Plan presents for healthtech innovators](https://www.cassettegroup.com/news/opportunities-the-nhs-10-year-plan-presents-for-healthtech-innovators): The NHS 10-Year Plan isn’t just about transformation — it’s an open call for innovation.
- [Cassette Wins at the Communiqué Awards for Best Use of Data Visualisation](https://www.cassettegroup.com/news/best-use-of-data-visualisation): We’re proud to have won Best Use of Data Visualisation at the Communique Awards for our collaboration with Pfizer and HCG on the Hair Growth Visualiser. Designed to bridge the gap between clinical data and patient experience in Alopecia Areata, this immersive tool transformed abstract numbers into meaningful insight—empowering HCPs to communicate treatment outcomes with empathy and clarity.
- [Cassette listed by Health Journal as one of the top 30 health tech innovators to watch in 2025 & 2026](https://www.cassettegroup.com/news/health-tech-innovators): Cassette is described as a company that leverages advanced technologies—including AI, web, mobile, and XR—to simplify complex healthcare and life sciences topics, enhancing communication and training for healthcare professionals, employees, and patients.
- [Pfizer believes in the metaverse: Will healthcare thaw the technology Winter?](https://www.cassettegroup.com/news/pfizer-believes-in-the-metaverse-will-healthcare-thaw-the-technology-winter): Is the metaverse over? We spoke with Eve Thomas of Medical Device Network to discuss this as well as our work with Pfizer in creating the Virtual Lab.
- [The AI data dilemma: Balancing innovation with user rights](https://www.cassettegroup.com/news/the-ai-data-dilemma-balancing-innovation-with-user-rights): Our CSO, Michael Wyrley-Birch, recently commented on the importance of achieving a balance between bias and privacy when utilising AI for training.
- [Expert Prediction](https://www.cassettegroup.com/news/expert-prediction): "The dominance of Ai in EdTech is not expected to slow down in 2025"
- [More Awards!](https://www.cassettegroup.com/news/more-awards): Best Healthcare Company - Small category in the Growing Business Award
- [Awards!](https://www.cassettegroup.com/news/bima-agency-of-the-year): BIMA Awards: Health and Wellbeing - Silver and Bronze for Agency of the Year
- [Pharma Integrates](https://www.cassettegroup.com/news/pharma-integrates): CEO, Ben Taylor, joined a panel of experts discussing "AI Beyond Drug Discovery", sharing insights on the transformative potential of AI in the pharmaceutical industry.
- [UNITE.AI dives into why immersive and interactive technologies are so important.](https://www.cassettegroup.com/news/unite-ai-dives-into-why-immersive-and-interactive-technologies-are-so-important): Our CEO, Ben, was recently interviewed by Unite.AI , to explore our journey and the mission that drives us all at Cassette.
- [Insight from Gartner Digital Workplace Summit 2024](https://www.cassettegroup.com/news/insight-from-gartner-digital-workplace-summit-2024): Our Chief Strategy Officer, Michael Wyrley-Birch, had the following four takeouts from the Gartner Digital Workplace Summit in London.
- [NHS Trust hails Cassette solution that has saved it time and money](https://www.cassettegroup.com/news/nhs-trust-vr-training): "The hospital says that the VR training has saved it time and money because nurses can learn more flexibly, in shorter periods of time, without having to take days off work for training."
- [Creating happier, more creative employees](https://www.cassettegroup.com/news/creating-happier-more-creative-employees): Worklife's reporter Cloey Callahan's article explores How side hustles are creating happier, more creative employees.
- [The way we learn needs to change](https://www.cassettegroup.com/news/the-way-we-learn-needs-to-change): Our CEO, Ben Taylor, was featured in the latest edition of PCR magazine and he spoke about how education tools are evolving.
- [Cassette CEO named most influential in UK Immersive Technology](https://www.cassettegroup.com/news/cassette-ceo-named-most-influential-in-uk-immersive-technology): CEO Monthly magazine have named Cassette's CEO Ben Taylor most influential CEO 2024 in UK Immersive Technology.
- [The next frontier of work](https://www.cassettegroup.com/news/the-next-frontier-of-work): These are the insights on AI from the Microsoft 365 Community Conference in Orlando.

## Other resources

- [Sitemap](https://www.cassettegroup.com/sitemap.xml)
- [RSS feed (news and insights)](https://www.cassettegroup.com/feed.xml)