# Cassette

> Cassette is an enterprise AI implementation partner for digital and innovation teams. We build bespoke AI products on your infrastructure, run AI adoption training, and handle AI communications. Start with a two-week prototype.

## Core pages

- [Home](https://www.cassettegroup.com): Cassette is an enterprise AI implementation partner for digital and innovation teams. We build bespoke AI products on your infrastructure, run AI adoption training, and handle AI communications. Start with a two-week prototype.
- [About](https://www.cassettegroup.com/about): Cassette is an enterprise AI partner built on creative technologists, not traditional consultants. Strategy, build and AI adoption under one roof. No handoffs.
- [Services](https://www.cassettegroup.com/services): Cassette delivers AI implementation, AI adoption training and AI communications under one roof. Bespoke AI products on your infrastructure. Start with a two-week prototype.
- [Studio](https://www.cassettegroup.com/studio): Cassette's creative studio produces generative AI video, immersive sites and apps, VR and AR, 3D animation and congress experiences. Content built to stick, designed with our Engagement Model.
- [Products (the Eazly suite)](https://www.cassettegroup.com/products): Eazly is Cassette's product suite: Storycanvas, Vidori, Portlz, Reviewly and Mixtape. Plan, create, review and distribute communication and learning content, with an AI knowledge layer underneath.
- [Work](https://www.cassettegroup.com/work): Case studies of enterprise AI products, VR/AR training and immersive experiences Cassette has built for clients.
- [Insights (The Impossible Brief)](https://www.cassettegroup.com/insights): Essays and a podcast on enterprise AI implementation and adoption, published by Cassette.
- [News](https://www.cassettegroup.com/news): Cassette company news and industry coverage.
- [Contact](https://www.cassettegroup.com/contact): Get in touch with Cassette.

## Case studies

- [Medical Content Agent](https://www.cassettegroup.com/work/medical-content): MLR-ready medical content writing system.
- [AI Sales Prep Copilot](https://www.cassettegroup.com/work/sales-copilot): A data-driven, pre-meeting briefing the rep opens before every HCP visit.
- [GenAI Content Pipeline](https://www.cassettegroup.com/work/content-pipeline): Training content written, produced, localised and delivered fast.
- [AI Brand Strategy Navigator](https://www.cassettegroup.com/work/brand-navigator): Question a brand plan directly, from the lens of your role.
- [AI Training Platform](https://www.cassettegroup.com/work/ai-training): An explorable 3D world where employees learn AI by using it.
- [Respiratory VR Training](https://www.cassettegroup.com/work/respiratory-vr): Multiplayer VR for rehearsing high-stakes respiratory emergencies.
- [Dialysis Training, Web and VR](https://www.cassettegroup.com/work/dialysis-vr): The same guided PRISMAX 2 procedure, in the browser and in VR.
- [CAR-T Therapy Management](https://www.cassettegroup.com/work/cart-therapy): Bedside VR for recognising cytokine release syndrome early.
- [Internal Communications Platform](https://www.cassettegroup.com/work/internal-comms): An explorable 3D world that replaces the intranet page.
- [Virtual Lab Tour](https://www.cassettegroup.com/work/virtual-lab-tour): An always-on virtual lung oncology diagnostics lab for HCP best practice.
- [Immersive Haemophilia Education](https://www.cassettegroup.com/work/haemophilia-education): An interactive CGI tool for exploring the effects of joint bleeds.
- [AI Powered Sales Rep Training](https://www.cassettegroup.com/work/sales-rep-training): Practice Sales Conversations with Virtual Specialists.

## Insights

- [AI and the creative freedom to build your agency](https://www.cassettegroup.com/insights/casey-bird-ai-and-the-creative-freedom-to-build-your-own-agency): Casey Bird on building a studio around family life with AI, starting with something silly, and her advice to leaders of creative teams
- [Debunking the myth of the “rogue AI”](https://www.cassettegroup.com/insights/debunking-the-myth-of-the-rogue-ai): The AI is not displaying human behaviours. It is a mathematical formula designed to resolve whatever goal is put in front of it.
- [The 5Cs: a guide for modern leaders](https://www.cassettegroup.com/insights/annabel-gillard-5cs-ai-leadership): Annabel Gillard, AI Ethicist, shares her 5Cs framework: a practical guide for enterprise leaders implementing AI with intention.
- [What's The Impossible Brief?](https://www.cassettegroup.com/insights/what_is_the_impossibe_brief): How do you lead the AI transformation when it moves faster than anyone can implement it? An introduction to The Impossible Brief.
- [AI Ethics and the Financial Services Opportunity](https://www.cassettegroup.com/insights/ai_ethics_and_the_financial_services_opportunity): The financial services industry is in the best position to lead on AI governance, not just comply with it, argues Annabel Gillard.
- [The Authority Transfer](https://www.cassettegroup.com/insights/the-authority-transfer): What enterprise AI and the Haight-Ashbury counterculture have in common: a lesson in authority, trust, and who gets to decide.
- [The Price We Pay](https://www.cassettegroup.com/insights/the-price-we-pay): What AI companies are really getting while the cheap subscriptions last, and what it will end up costing enterprise buyers later.
- [Mission, Inc.: Legal Reality](https://www.cassettegroup.com/insights/mission-inc): Can a trial turn corporate rhetoric into a legally binding reality? A look at what happens when mission statements meet the law.
- [Borrowed Thinking](https://www.cassettegroup.com/insights/borrowed-thinking): The research on cognitive debt asks a hard question: what happens to the judgement of those who let AI think for them at work.
- [The Show Must Go On](https://www.cassettegroup.com/insights/the-show-must-go-on): Why AI resistance inside an organisation is a signal, not sabotage, and what it actually asks of its leaders to change now.
- [95% of AI Initiatives Deliver Zero ROI](https://www.cassettegroup.com/insights/when-the-perfect-plan-meets-organisational-reality-95-of-ai-initiatives-deliver-zero-roi): Outcome guarantees are now replacing AI promises, but they still cannot fix what organisations are not ready to support.
- [The 88% Problem](https://www.cassettegroup.com/insights/the-88-percent-problem): For every 33 AI pilots that get launched, only four of them ever reach production. Here is exactly how to beat those odds.
- [You Bought the Future, and Forgot Who Lives in It](https://www.cassettegroup.com/insights/you-bought-the-future-and-forgot-who-lives-in-it): The case for treating change management as a real product feature, not an afterthought bolted onto a project final phase.
- [AI is Learning to See, And It Changes Everything](https://www.cassettegroup.com/insights/ai-is-learning-to-see-and-it-changes-everything): Vision AI is emerging as the next major enterprise capability. Here is exactly what leaders need to know before it arrives.
- [Creative Technologists Are Infrastructure](https://www.cassettegroup.com/insights/creative-technologists-aren-t-optional-they-re-infrastructure): The Bridge between Technology and Organisation: why creative technologists are now real infrastructure, not a nice-to-have.
- [Now Is the Time of the Creative Technologist](https://www.cassettegroup.com/insights/time-of-the-creative-technologist): As AI reshapes how businesses operate, one thing is becoming very clear: technology alone is not enough to make it work.
- [Where Technology Meets Humanity](https://www.cassettegroup.com/insights/the-future-of-learning-where-technology-meets-humanity): Something is shifting in how we learn at work: not flashier tools, but a deeper, more human rethinking of what learning truly means.
- [Design for Every Mind](https://www.cassettegroup.com/insights/design-for-every-mind): Part 4 of The Future of Learning series: imagine a training session that felt built for your brain, not just your job title.
- [Can AI Generate Video Content Worth Using?](https://www.cassettegroup.com/insights/can-ai-generate-video-content-worth-using-we-put-it-to-the-test-with-a-kids-tv-show): As generative AI tools evolve, businesses are asking the same question: Can AI really create video content that’s good enough to use?
- [Transforming Forgettable Training](https://www.cassettegroup.com/insights/part-3-immersive-tech-transforming-forgettable-training): Part 3: how immersive learning transforms training by putting learners inside realistic, emotionally charged scenarios today.

## News

- [We're hiring: Account Manager / Producer](https://www.cassettegroup.com/news/we-re-hiring-account-manager-producer): Cassette is recruiting a Account Manager / Producer (remote, full-time). Applications close on 30 October 2026.
- [We're hiring: Operations & Finance Manager](https://www.cassettegroup.com/news/we-re-hiring-operations-finance-manager): Cassette is recruiting a Operations & Finance Manager (hybrid, part-time). Applications close on 30 October 2026.
- [Respiratory VR wins at the Communiqué Awards](https://www.cassettegroup.com/news/respiratory-vr-communique-award): Our Respiratory VR project with Pfizer won Excellence in Professional Education Programmes at the Communiqué Awards. A result that belongs to a brave client.
- [We're hiring - AI Developer](https://www.cassettegroup.com/news/we-re-hiring-ai-developer): We are hiring an AI Developer. The title says developer, but the role is really about momentum: building fast and shipping working prototypes.
- [Cassette at Anthropy 2026](https://www.cassettegroup.com/news/anthropy-2026): Our fourth Anthropy as a founding sponsor. There are no AI experts yet, only people learning faster than others, and nobody learns fast alone.
- [Emma Sergeant Joins Cassette as Non-Exec Director](https://www.cassettegroup.com/news/emma-sergeant-non-executive-director): Healthcare marketing veteran Emma Sergeant joins Cassette as Non-Executive Director to guide enterprise expansion and adoption.
- [What the NHS 10-Year Plan Means for Healthtech](https://www.cassettegroup.com/news/opportunities-the-nhs-10-year-plan-presents-for-healthtech-innovators): The NHS 10-Year Plan is not just about transformation, it is an open call for innovation from healthtech companies like Cassette.
- [Cassette Wins Award for Data Visualisation](https://www.cassettegroup.com/news/best-use-of-data-visualisation): Cassette won Best Use of Data Visualisation at the Communique Awards for the Hair Growth Visualiser, built with Pfizer and HCG.
- [Health Journal Names Cassette Top Tech Innovator](https://www.cassettegroup.com/news/health-tech-innovators): Health Journal names Cassette a top health tech innovator, using AI, web, mobile and XR to simplify complex healthcare topics for HCPs.
- [Pfizer on the Metaverse: Healthcare Tech Winter?](https://www.cassettegroup.com/news/pfizer-believes-in-the-metaverse-will-healthcare-thaw-the-technology-winter): Is the metaverse over? We spoke with Eve Thomas of Medical Device Network to discuss this as well as our work with Pfizer in creating the Virtual Lab.
- [The AI Data Dilemma: Innovation vs User Rights](https://www.cassettegroup.com/news/the-ai-data-dilemma-balancing-innovation-with-user-rights): Our CSO, Michael Wyrley-Birch, recently commented on the importance of achieving a balance between bias and privacy when utilising AI for training.
- [Expert Prediction](https://www.cassettegroup.com/news/expert-prediction): "The dominance of AI in EdTech is not expected to slow down in 2025," predicts Cassette on the future of learning technology.
- [Cassette Wins More Awards](https://www.cassettegroup.com/news/more-awards): Cassette wins Best Healthcare Company (Small category) at the Growing Business Awards, recognising its work across the sector.
- [Cassette Wins BIMA Agency of the Year](https://www.cassettegroup.com/news/bima-agency-of-the-year): Cassette takes home Silver and Bronze for Health and Wellbeing at this year's BIMA Awards, in the Agency of the Year category.
- [Pharma Integrates](https://www.cassettegroup.com/news/pharma-integrates): Cassette CEO Ben Taylor joined a panel of experts discussing AI Beyond Drug Discovery and its transformative potential in pharma.
- [UNITE.AI on Why Immersive Tech Matters](https://www.cassettegroup.com/news/unite-ai-dives-into-why-immersive-and-interactive-technologies-are-so-important): Our CEO, Ben, was recently interviewed by Unite.AI , to explore our journey and the mission that drives us all at Cassette.
- [Insight from Gartner Digital Workplace Summit](https://www.cassettegroup.com/news/insight-from-gartner-digital-workplace-summit-2024): Our Chief Strategy Officer, Michael Wyrley-Birch, had the following four takeouts from the Gartner Digital Workplace Summit in London.
- [NHS Trust Saves Time and Money with Cassette VR](https://www.cassettegroup.com/news/nhs-trust-vr-training): An NHS trust says Cassette VR training saves time and money, letting nurses learn flexibly without taking days off work.
- [Creating happier, more creative employees](https://www.cassettegroup.com/news/creating-happier-more-creative-employees): Worklife's reporter Cloey Callahan's article explores How side hustles are creating happier, more creative employees.
- [The way we learn needs to change](https://www.cassettegroup.com/news/the-way-we-learn-needs-to-change): Our CEO, Ben Taylor, was featured in the latest edition of PCR magazine and he spoke about how education tools are evolving.

## Other resources

- [Sitemap](https://www.cassettegroup.com/sitemap.xml)
- [RSS feed (news and insights)](https://www.cassettegroup.com/feed.xml)
- [Full-text export (every page, case study and essay)](https://www.cassettegroup.com/llms-full.txt)