Client: Global Biopharma Company

Brand planning and competitive analysis is often slow and inconsistent. Teams spend hours manually reviewing long documents to extract strategic insights.

Cassette built an AI Brand Strategy Navigator that lets users analyse real or hypothetical brand plans through a conversational interface(text or voice).

Users can instantly uncover strategic priorities, positioning, risks, gaps,and competitive moves, with evidence-based responses that link directly to the relevant plan sections for transparency.

Role-specific prompt packs (e.g., Marketing, Medical, Access) help teams explore plans faster, align on strategy, and improve decision-making.