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Pfizer

Hair Re-Growth Visualiser

Making disease severity scores meaningful and impactful

Overview

Making disease severity scores meaningful and impactful

In Alopecia Areata It is difficult to communicate disease severity through technical data alone.


Clinical trial photos and data tables don’t convey the speed and impact of patient responses in a way that resonates with HCPs.


In collaboration with HCG, Cassette created an immersive and interactive learning tool that simplifies this data into a visual representation of real AA patients to hair regrowth.

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