Summary

Cassette worked with TBWA World Health to develop a state of the art, high fidelity interactive experience for Sobi, to educate patients and healthcare professionals on the effects of clinical and subclinical bleeds caused by haemophilia.

Brief

Patients with Haemophilia A and B suffer from joint bleeds during their lives, and over time these bleeds corrode the bone and tissue around their joints, resulting in further complications. Sobi® wished to create an engaging web application to explain the consequences of joint bleeds.

Solution

An immersive website available on desktop and mobile that combines high fidelity CGI animations with interactive controls allowing the user to rotate, zoom, and view bleeds from all angles.

Our Work

• CGI animations for joints, bleeds and movements​

• Character design​

• Development of the desktop and mobile site​

• Content management system for easylocalisation​

• UI and UX implementation​

• Content review with TBWA World Health, Sobi and