Award Winning:

Excellence in Innovation

PMEA Awards 2023

Summary

An award-winning virtual tour of a lung oncology diagnostics lab that complements the in-person tours offered through Pfizer by providing an always-on resource for HCPs to learn about best practices.​

Accessible via any web browser, this metaverse experience allows users to explore the diagnostics lab at their own pace, learn about best practices, and take knowledge tests along the way.