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SOBI

Interactive Joint Health Tool

IMMERSIVE HAEMOPHILIA ANIMATION

Cassette worked with TBWA World Health to develop a state of the art, high fidelity interactive experience for Sobi, to educate patients and healthcare professionals on the effects of clinical and subclinical bleeds caused by haemophilia.

BRIEF

Patients with Haemophilia A and B suffer from joint bleeds during their lives, and over time these bleeds corrode the bone and tissue around their joints, resulting in further complications. Sobi® wished to create an engaging web application to explain the consequences of joint bleeds. This application supports the Sobi® Haemophilia Portfolio of medications which have the potential to prevent joint bleeds and improve joint health.1,2, 3, 4

1. Nolan B, et al. Haemophilia 2020   

2. Oldenburg J, et al EAHAD 2019 Poster P158    

3. Pasi KJ, et al. Haemophilia 2020

4. Shapiro A, et al. Blood Adv. 2003

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SOLUTION

An immersive website available on desktop and mobile that combines high fidelity CGI animations with interactive controls allowing the user to rotate, zoom, and view bleeds from all angles.

 

The online experience showcases firstly a healthy joint, then guides the user through the impact of clinical bleeds, synovitis, advanced arthropathy and subclinical bleeds inside the joint and from an external view.

OUR WORK

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CGI animations for joints, bleeds and movements

Character design

Development of the desktop and mobile site

Content management system for easy localisation

UI and UX implementation

Content review with TBWA World Health, Sobi and KOLs

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GET IN TOUCH

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