SOBI
Interactive Joint Health Tool
IMMERSIVE HAEMOPHILIA ANIMATION
Cassette worked with TBWA World Health to develop a state of the art, high fidelity interactive experience for Sobi, to educate patients and healthcare professionals on the effects of clinical and subclinical bleeds caused by haemophilia.
BRIEF
Patients with Haemophilia A and B suffer from joint bleeds during their lives, and over time these bleeds corrode the bone and tissue around their joints, resulting in further complications. Sobi® wished to create an engaging web application to explain the consequences of joint bleeds. This application supports the Sobi® Haemophilia Portfolio of medications which have the potential to prevent joint bleeds and improve joint health.1,2, 3, 4
1. Nolan B, et al. Haemophilia 2020
2. Oldenburg J, et al EAHAD 2019 Poster P158
3. Pasi KJ, et al. Haemophilia 2020
4. Shapiro A, et al. Blood Adv. 2003
SOLUTION
An immersive website available on desktop and mobile that combines high fidelity CGI animations with interactive controls allowing the user to rotate, zoom, and view bleeds from all angles.
The online experience showcases firstly a healthy joint, then guides the user through the impact of clinical bleeds, synovitis, advanced arthropathy and subclinical bleeds inside the joint and from an external view.
OUR WORK
CGI animations for joints, bleeds and movements
Character design
Development of the desktop and mobile site
Content management system for easy localisation
UI and UX implementation
Content review with TBWA World Health, Sobi and KOLs
