AN IMMERSIVE UNBOXING EXPERIENCE FOR GOOGLE
Cassette, created a virtual unboxing experience for the release of Google’s Acer Chromebook 513, part of a wider campaign aimed at educating the customer on their new device in a more interactive and memorable way.
Improve acceptance rate of the Google Chromebook by educating customers on how to use the unique OS as well tips to get the most out of the device.
Accessed by scanning a QR code on the packaging, customers are taken to an immersive web experience created by modelling a customised Google apartment.
The experience is made up of static panoramic images with interactive hotspots. These hotspots trigger animations or interactive demos which guides the user through useful features and functions of their new device. Users can choose from up to six languages: English, French, German, Italian, Spanish, and Dutch.
The experience was created on the Virtual View platform – Cassette's in-house product for immersive web experiences.