Our Respiratory VR project with Pfizer won Excellence in Professional Education Programmes at last night's Communiqué Awards.
It is a good result for a project that took a genuine risk. Immersive learning still sits outside the comfort zone of most medical education, and putting a headset in front of healthcare professionals means committing to something you cannot storyboard your way out of. The work had to be clinically rigorous and it had to hold attention. Those two things pull in opposite directions more often than anyone admits.
Projects like this do not happen without clients who are prepared to do something different. Our thanks to Nina Lammers and Dr Christian Petrik at Pfizer, who backed the idea early and stayed with it through every awkward question that followed. The award belongs to them as much as to us.
Recognition is pleasant. What matters more is the evidence: immersive learning works when it is built around a real clinical need rather than the technology itself. We will keep building on that.
