Immersive Haemophilia Education
An interactive CGI tool for exploring the effects of joint bleeds.
Summary
Cassette worked with TBWA World Health to develop a state of the art, high fidelity interactive experience for Sobi, to educate patients and healthcare professionals on the effects of clinical and subclinical bleeds caused by haemophilia.
Brief
Patients with Haemophilia A and B suffer from joint bleeds during their lives, and over time these bleeds corrode the bone and tissue around their joints, resulting in further complications. Sobi® wished to create an engaging web application to explain the consequences of joint bleeds.
Solution
An immersive website available on desktop and mobile that combines high fidelity CGI animations with interactive controls allowing the user to rotate, zoom, and view bleeds from all angles.
Our Work
CGI animations for joints, bleeds and movements
Character design
Development of the desktop and mobile site
Content management system for easylocalisation
UI and UX implementation
Content review with TBWA World Health, Sobi
Get in touch
Start with a two-week prototype. Scale what works.
Tell us a real problem worth solving. We will frame it, build something you can demo to leadership, then make an informed call on what to scale.